Demand Of Calling Cards Rising
Human aspirations are boundless. There is simply no end to this. From the dawn of the human civilization to this date this has been displayed in different fashions. It has been opined by various schools of thoughts that it is this aspiration for betterment that has been the guiding force for the dynamic progress of the society. Take for instance the invention and use of electricity. Have you ever imagined what would have happened had there been no electricity! The same can be said of others also, of which one of the most prominent is the chronicle of telecommunications. From is inception till date through various phases, like the calling cards, it has been serving the humanity. Now, if you through the history of calling cards you will find that its development has a similarity with several others in severing the people. The history of calling cards defines its role in the greatest extent.
There is no doubt that the sales experience of the calling cards in the global continuum has been rising on a steady basis and with an efficient prospect. But we know that every beginning has its own beginning. In this regard, it often appears to us whether the present story of success was the same from its commencement. If we go through the history of calling cards we shall find that this saga has also gone through several periods to reach the present position of success. When we do look at the history of calling cards we do find that its invention happened in Europe and that was in the mid seventies. It took 11 years for the notion of calling cards to reach the domain of the United States of America from Europe, and there it initiated its operation, which we use to call in over 185 countries across the world in the present age. The operation of calling cards started in true terms in the year 1976 when for the first time in the human history the first prepaid phone cards were produced and put on the market in Italy to combat payphone wreckages. It is to be noted, that in those days Italy was facing an unusual crisis of coin shortage that resulted into the common occurrences of payphone theft. Cards were introduced with a magnetic strip on the back for use in special phones to for the sake of facing the coin shortage. The first calling cards were too thin and jammed frequently. This idea of using calling cards using magnetic strip authorization spread to the rest of Europe, in particular to countries like Austria, Sweden, France, and the United Kingdom, resulting into a great popularity. Again, in the year 1978 Nelson G. Bardini in Brazil invented inductive technology, and this system was found to use a series of coils embedded in the card including on which blows when the card is used up. During the same period Japan's Nippon Telephone and Telegraph also came out with the introduction of the first Japanese phone card, which appeared to be more convenient than using a large coin to operate payphones in subways, and was instantly sold to tens of thousands of daily subway riders in Osaka and Tokyo. However, in the history of calling cards the year 1987 does appear to be a milestone when the World Telecom Group of USA, became the first company to launch a significant phone-card product in the United States. GPT, a consortium formed by Siemens and GEC (General Electric Company), developed and issued cards with their own magstripe technology. This is now among the most widely used magstripe cards.
In the history of calling cards from then till date, it is the year 1992 that for the first time witnessed the exponential growth where the sales of calling cards exceeded exceed $25 Million, more than double that of the previous year. In the following year of 1994 the card sales exceeded $250 Million, and now sales are beyond any doubt! Lastly, it should be said that with the growth of Internet shops THE sales have increased further, for the presence of additional benefits like web callback, SMS refill, speed dial, permanent pin's, prepaid conference calls.